The
Cookie
Labs

Ab
out

The Cookie Labs develops world-class strategies and concepts for B2C and B2B clients, spicing it up with story-telling, gamification and the latest technologies.In the last 5 years we brought to life unique experiences in the form of websites shops mobile apps events media campaigns chatbots social media channels augmented reality games podcasts digital platforms … you name it.

Phi
los
ophy
Chaotic Neutral

We founded The Cookie Labs in the belief that a creative agency should aim high, break the mould and dare to think/act different. Hence our Chaotic Neutral philosophy.

Creativity is what happens when you challenge traditions and ignore the status quo. User experience is only memorable when it sets a pace instead of following a tune.

Give it a spin
Chaotic Neutral
Dream big and aim high
while everybody else is
busy just staying afloat
Curious by Nature
While others ask why?
Our team, on the other hand,
asks why the hell not?
Audience Driven
Data can be vital,
but we’ll never treat clients
as only numbers
Platform Agnostic
No smoke and mirrors,
no deals under the table.
The way it should be
Chaotic
Neutral
Curious
by Nature
Audience
Driven
Platform
Agnostic
HI-Def
8 Bit
Exp
ert
ise
Experiential Marketing
Nowadays it’s all about experience. In that we see endless possibilities.

Experiential marketing encompasses creativity, storytelling and design, with technology bringing it to the next level.

We can add layers and dimensions to a point of sale, use storytellling to generate engagement, or add gamification to turn a campaign into a fantastic experience.
augmented reality
gamified events
storytelling
Business Evolution
"Good hockey players play where the puck is. Great hockey players play where the puck is going to be." - Wayne Gretzky, giving a wild analogy about innovation and business trends.
Digital Craft
"Let’s go invent tomorrow rather than worrying about what happened yesterday." - Steve Jobs, forgetting the bugs and praising the features.
Social Influence
"Float like a butterfly, sting like a bee." - Muhammad Ali, on how to use social media nowadays.
Media Solutions
"In the attention economy, anyone trying to connect with an audience must treat the user's time as the ultimate resource." - Jakob Nielsen, feeling entitled and complaining about another stupid ad.
Experiential Marketing
"Insanity is doing the same thing over and over again and expecting different results." - Albert Einstein, on marketing.
Exp
ert
ise
Business Evolution
Business Evolution
Not only teenagers suffer from the fear of missing out, too many companies are meeting themselves to death for the exact same reason. What to do next?

Our team of experts help our clients to grow, engage and perform in this new digital economy.

Evolution is change and it won’t stop after the first step. Keep going, keep evolving.
"Good hockey players play where the puck is. Great hockey players play where the puck is going to be." - Wayne Gretzky, giving a wild analogy about innovation and business trends.
digital business models
consulting
gamification
Digital Craft
Digital Craft
Modern times require modern solutions. The way your company presents itself and acts online can be decisive for your business.

The goals are the same: attract attention, create rapport, generate revenue etc et al, but the tools and possibilities are different... and everything changes at a faster pace.

Our mission is to build the bridge between our clients and their clients in the online world.
"Let’s go invent tomorrow rather than worrying about what happened yesterday." - Steve Jobs, forgetting the bugs and praising the features.
web development
e-commerce
progressive webapp
Social Influence
Social Influence
User-centric and eccentric, our take on social media and influencers is anything but average. We use it for normalization, priming and mirroring-effect. Spoiler alert: it works.

Your brand needs to connect with users and the zeitgeist, and we accelerate this connection, on any present or future social network, instant messaging app or platform, in this planet or beyond.
"Float like a butterfly, sting like a bee." - Muhammad Ali, on how to use social media nowadays.
social media
dark social
influencer marketing
Media Solutions
Media Solutions
The truth is: you don't need media or marketing. What you need is revenue, more customers, profitable ventures and successful projects.

Every media and marketing decision should be an investment with obvious return (also for your customers), so we go all-in, hands-on and sometimes even shirt off to make it happen and make it work.
"In the attention economy, anyone trying to connect with an audience must treat the user's time as the ultimate resource." - Jakob Nielsen, feeling entitled and complaining about another stupid ad.
new media
native advertising
guerrilla marketing
Experiential Marketing
Experiential Marketing
Nowadays it’s all about experience. In that we see endless possibilities.

Experiential marketing encompasses creativity, storytelling and design, with technology bringing it to the next level.

We can add layers and dimensions to a point of sale, use storytellling to generate engagement, or add gamification to turn a campaign into a fantastic experience.
"Insanity is doing the same thing over and over again and expecting different results." - Albert Einstein, on marketing.
augmented reality
gamified events
storytelling

Full
Spec
trum

Economy is defined by the conflict of limited resources yet unlimited desire. Price is ruled by the balance between supply and demand, while consume is dictated by a mix of technical prices and perceived values.

We aim to be the tool that brings all these elements into harmony. This is the essence of our full spectrum approach.

PICK A SUBJECT AND LET'S START A DIALOGUE:
web developement
social Media
gamification
online media
go-digital Förderung
storytelling
digital footprints
SEO/ SEA
engagement boost





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