How We Turned AR Into a Stage for Experience (Not Just a Gimmick)

How do you future-proof a brand bible?

You make it interactive and adjustable.

With Jägermeister, we transformed their brand bible  into a hybrid of print and digital using our Schnizzl engine to embed unlockable layers of media, stories and tools directly into the pages.

Readers could scan, reveal and share exclusive content, turning reading into exploration.

During lockdowns, BMW Motorrad faced an impossible question: How do you let people feel the thrill of a test ride when they can’t leave home?

Our solution came in the form of AR-powered product experiences delivered directly through social media. Users could explore models, features and even the sound of the motor in immersive 3D from their living rooms.

The impact spoke for itself:

• Interaction and reach multiplied tenfold compared to 2019 benchmarks.
• Awarded the German Brand Award ’21 in the Lighthouse Project category.

The brands that make AR work at scale are the ones that don’t treat it like a one-off stunt, but like a repeatable touchpoint, a small moment of delight that fits naturally into people’s routines.

McDonald’s is a perfect example of why. They don’t need AR to create attention from scratch. They already have the biggest advantage any interactive experience can ask for: distribution. Millions of real-world visits create millions of chances to try something new without forcing users to search, download, or “care enough” beforehand.

If you can combine a physical trigger (packaging, a collectible, a printed code) with a clear reward (a mini game, a character moment, a surprise unlock), you can turn AR into something people actually use.