How We Help Global Brands Inspire, Engage, and Hire Through Story and Precision
At The Cookie Labs, we design recruiting experiences that combine storytelling, data precision, and platform agility to turn awareness into aspiration. Whether across 32 countries or one regional transport network, we build recruitment campaigns that attract the right people.
Here’s how that looked for ABB and ODEG.
All Around the Globe
Together, we built a global social recruiting campaign spanning 32 countries and 5 continents, synchronized with Solar Impulse’s journey.
Localized activation
Platform precision
Data-driven refinement
Recruiting That Moves People
For ODEG, one of Germany’s leading regional railway operators, we created a hybrid recruitment campaign combining cinema advertising and social media activation.
The storytelling approach humanized ODEG’s brand, showing not just the trains, but the people behind them. The outcome:
- A significant rise in qualified applications.
- Candidates who progressed further in the hiring process — proving the campaign didn’t just increase volume, but improved match quality.
The insight: when storytelling meets targeting, recruiting becomes reputation-building.
Different Routes, Same Destination
Let’s Build the Team You Haven’t Met Yet
By combining emotional storytelling, platform intelligence and agile optimization, we help organizations find people who fit their mission.
If your company’s next great hire isn’t looking for you yet, we’ll make sure they find you anyway. Let’s turn your brand story into a magnet for talent.
Start your mission with us
The Cookie Labs GmbH
Stahlgruberring 3
81829 Munich
Germany