How We Turned AR Into a Stage for Experience (Not Just a Gimmick)
From bringing brand bibles to life to replacing event halls with digital showrooms, our AR work helps brands turn physical limitations into creative momentum.
Across projects with Jägermeister, Hasbro, McDonald’s and BMW Motorrad, one truth emerges… AR isn’t about creating disposable interactions, it adds new dimensions of what’s already there.
In short
We use AR to add a new layer to what brands already have: an interactive brand book for Jägermeister, AR test rides at home for BMW Motorrad and playful AR moments for McDonald's.
- Clients
- Jägermeister, BMW Motorrad, McDonald's
- Services
- Augmented reality, 3D, Schnizzl engine
- Formats
- Print, social media, packaging
A Book That Came Alive
How do you future-proof a brand bible?
You make it interactive and adjustable.
With Jägermeister, we transformed their brand bible into a hybrid of print and digital using our Schnizzl engine to embed unlockable layers of media, stories and tools directly into the pages.
Readers could scan, reveal and share exclusive content, turning reading into exploration.
The results:
100,000+ activations within the first 30 days,
Winner of multiple awards, including the ICMA Award for Corporate Books.
Project facts
- Client
- Jägermeister
- We delivered
- A hybrid print and digital brand bible built with our Schnizzl engine
- Result
- 100,000+ activations within the first 30 days
- Awards
- ICMA Award for Corporate Books, among others
„Print isn’t dying or disappearing… It’s evolving!“
Bringing the Experience Home
During lockdowns, BMW Motorrad faced an impossible question: How do you let people feel the thrill of a test ride when they can’t leave home?
Our solution came in the form of AR-powered product experiences delivered directly through social media. Users could explore models, features and even the sound of the motor in immersive 3D from their living rooms.
The impact spoke for itself:
- Interaction and reach multiplied tenfold compared to 2019 benchmarks.
- Awarded the German Brand Award ’21 in the Lighthouse Project category.
Project facts
- Client
- BMW Motorrad
- We delivered
- AR product experiences delivered through social media
- Result
- Interaction and reach ten times higher than the 2019 benchmarks
- Award
- German Brand Award ’21, Lighthouse Project
„Sometimes, the most powerful journey is the one that starts on your phone.“
Playful AR for Everyday Icons
The brands that make AR work at scale are the ones that don’t treat it like a one-off stunt, but like a repeatable touchpoint, a small moment of delight that fits naturally into people’s routines.
McDonald’s is a perfect example of why. They don’t need AR to create attention from scratch. They already have the biggest advantage any interactive experience can ask for: distribution. Millions of real-world visits create millions of chances to try something new without forcing users to search, download, or “care enough” beforehand.
If you can combine a physical trigger (packaging, a collectible, a printed code) with a clear reward (a mini game, a character moment, a surprise unlock), you can turn AR into something people actually use.
„Augmented reality doesn’t win because it’s impressive. It wins because it’s easy.“
Different Brands, Same Magic
Let’s Build the Next Layer
From Jägermeister’s analog storytelling to BMW’s digital showrooms, and from Hasbro’s virtual mascot to McDonald’s social play, our AR philosophy stays consistent: We design AR not to impress technology, but to express brand.
By combining storytelling logic with interaction, we help brands make reality itself their most powerful media channel.
If your brand is ready to make its audience look twice, we’ll make sure what they see the second time is unforgettable.
Trusted by
Questions we often hear
How did the Jägermeister brand book come alive?
We embedded unlockable layers of media, stories and tools into the printed pages with our Schnizzl engine. Readers could scan, reveal and share exclusive content, with more than 100,000 activations in the first 30 days.
How can you test-ride a motorcycle from home?
For BMW Motorrad, AR experiences on social media let people explore models, features and even the sound of the motor in 3D from their living rooms. Interaction and reach rose tenfold compared to 2019.
Why does AR work for brands like McDonald's?
They already have distribution: millions of real-world visits create millions of chances to try something new. Combined with a physical trigger and a clear reward, AR becomes something people actually use.
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