Turning Data and Science Into Interactive Experiences
Complex ideas deserve better than PowerPoint. At The Cookie Labs, we help brands like Novartis and Swiss Prime Site translate their innovations into interactive installations that people can see, touch and remember.
From holographic content to dynamic LED towers, our goal is to make abstract stories feel real.
In short
For Novartis, we built holographic trade-fair installations that visitors control by gesture and touch. For Swiss Prime Site, we built modular LED StoryCubes that turn real-time data into light. Both make complex topics tangible on site.
- Clients
- Novartis, Swiss Prime Site
- Services
- 3D content, hardware, interaction design
- Formats
- Trade fairs, showrooms, events
Logical Illusion
The original briefing was simple: “We need 3D content for trade fairs.”
But the challenge went further: “… and we also need the hardware for it.”
For Novartis, we created holographic content and interactive displays that merged gesture control and touchscreen interfaces, long before such setups became the post-pandemic norm.
Instead of looping animations on a screen, visitors could literally move through the content, exploring research themes and product principles through motion and light.
The installation became a modular showcase for events worldwide, blending clarity, play and curiosity.
Project facts
- Client
- Novartis
- Where
- Trade fairs and events worldwide
- We delivered
- Holographic 3D content, hologram display hardware, gesture and touch interface
- Result
- A modular showcase reused at events worldwide
The result was scientific storytelling made tangible.
StoryCubes
For Swiss Prime Site, we took the same principle and applied it to architecture and corporate identity.
The StoryCubes are modular LED towers that transform real-time data into living stories of light, from portfolio performance to ESG indicators. Each cube acts as both sculpture and interface, dynamically adapting to the data it displays.
Installed in showrooms and events, the StoryCubes visualize the impact and rhythm of the company’s work, turning key metrics into a constantly shifting narrative.
The technology behind it draws on our experience with interactive LED systems, including our donation cube platform for NGOs, where storytelling meets activation.
Here, that DNA evolved into a corporate storytelling format.
Project facts
- Client
- Swiss Prime Site
- Where
- JED campus, Schlieren (Zurich), and events
- We delivered
- Modular LED towers, content system, real-time data connection
- Shows live
- Outside temperature, next train departures, building materials, portfolio and ESG indicators
„A digital monument that grows and reacts like the company it represents.“
Same DNA, Different Worlds
Ready to Light Up Your Story?
Novartis used interaction to make research relatable. Swiss Prime Site used pixels to make progress visible. Together, they show how experiential storytelling can bridge the gap between data and meaning, turning corporate spaces into communication media.
If your company’s message deserves more than a slide deck, let’s build the next installation that moves people, literally and figuratively.
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Questions we often hear
What is a holographic trade-fair display?
A display that makes 3D content appear to float inside a glass pyramid. For Novartis, visitors explored research topics through it by gesture and touch instead of watching a looped video.
What data can the StoryCubes show?
Any real-time data the building or company provides. At Swiss Prime Site they show the outside temperature, the next train departures and building information, alongside portfolio and ESG indicators.
Can an installation be reused at several events?
Yes. The Novartis installation was built as a modular showcase and travelled to events worldwide.
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The Cookie Labs GmbH
Stahlgruberring 3
81829 Munich
Germany
