How We Help Global Brands Inspire, Engage, and Hire Through Story and Precision
Recruiting has become a communication challenge and the question isn’t where to find talent, but how?
At The Cookie Labs, we design recruiting experiences that combine storytelling, data precision, and platform agility to turn awareness into aspiration. Whether across 32 countries or one regional transport network, we build recruitment campaigns that attract the right people.
Here’s how that looked for ABB and ODEG.
In short
We build recruiting campaigns that turn employer stories into reach: a global social recruiting campaign for ABB around Solar Impulse 2 in 32 countries, and a regional campaign for ODEG that combined cinema advertising and social media.
- Clients
- ABB, ODEG
- Services
- Social recruiting, campaign strategy, media planning
- Formats
- Social media, cinema advertising
All Around the Globe
When ABB joined the pioneering Solar Impulse 2 project, the world’s first solar-powered flight around the globe, we saw a once-in-a-generation story to inspire future innovators.
Together, we built a global social recruiting campaign spanning 32 countries and 5 continents, synchronized with Solar Impulse’s journey.
Localized activation
From university dorms at MIT to regional engineering hubs.
Platform precision
Facebook, Instagram, Twitter, YouTube, and Google campaigns optimized per region.
Data-driven refinement
Continuous optimization that outperformed benchmarks across all channels.
Project facts
- Client
- ABB
- Where
- 32 countries on 5 continents
- We delivered
- A global social recruiting campaign synchronised with the Solar Impulse 2 flight around the globe
- Channels
- Facebook, Instagram, Twitter, YouTube, Google
We recruited for the future of clean innovation.
Recruiting That Moves People
Not all recruiting needs to circle the globe. Some campaigns just need to move the right people closer to home.
For ODEG, one of Germany’s leading regional railway operators, we created a hybrid recruitment campaign combining cinema advertising and social media activation.
The storytelling approach humanized ODEG’s brand, showing not just the trains, but the people behind them. The outcome:
- A significant rise in qualified applications.
- Candidates who progressed further in the hiring process — proving the campaign didn’t just increase volume, but improved match quality.
The insight: when storytelling meets targeting, recruiting becomes reputation-building.
Project facts
- Client
- ODEG
- We delivered
- A hybrid recruitment campaign combining cinema advertising and social media
- Result
- A significant rise in qualified applications
From ABB’s global search for future engineers to ODEG’s regional call for talent, these projects shared one truth: Recruiting succeeds when it feels like an invitation, not an instruction.
By combining emotional storytelling, platform intelligence and agile optimization, we help organizations find people who fit their mission.
If your company’s next great hire isn’t looking for you yet, we’ll make sure they find you anyway. Let’s turn your brand story into a magnet for talent.
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Questions we often hear
How did ABB recruit around Solar Impulse 2?
With a global social recruiting campaign in 32 countries on 5 continents, synchronised with the first solar-powered flight around the globe and optimised per region across Facebook, Instagram, Twitter, YouTube and Google.
What made the ODEG campaign work?
It combined cinema advertising with social media and showed the people behind the trains. Applications rose significantly, and candidates progressed further in the hiring process.
Start your mission with us
The Cookie Labs GmbH
Stahlgruberring 3
81829 Munich
Germany
