Change
How We Turn Complex Challenges Into Playable Stories
Some stories are told to entertain.
Ours are built to train perception, provoke reflection, and prepare for change.
At The Cookie Labs, we create digital experiences that help teenagers navigate screen time, support children in therapy, or challenge executives to face ethical AI dilemmas.
In short
We build story-based simulations that train perception and decision-making. freii helps 12 and 13 year olds rethink their screen time, OutEdge lets executives practise crisis decisions, and HeroComKi supports children in psychiatric care with a gamified comic diary.
- Clients
- Schöpflin Stiftung, FuzeQube, LMU Klinikum München
- Services
- Story design, game mechanics, web and mobile development
- Formats
- Learning journeys, simulations, research apps
Learning to Let Go
How do you teach mindful digital behavior to 12 and 13 year olds?
You make it their story.
Together with educators and psychologists, we developed freii, a 21-day web and mobile journey that helps students and their parents explore their relationship with technology.
Each day introduces a mission, reflection, or playful challenge, building awareness step by step.
Originally a lightweight web app, freii is now evolving into a robust educational platform aiming to reach 500,000 students across Germany, Austria, and Switzerland by 2027.
Project facts
- Client
- Schöpflin Stiftung
- Audience
- Students aged 12 and 13 and their parents
- We delivered
- A 21-day web and mobile journey with daily missions, reflections and playful challenges
- Goal
- Reach 500,000 students across Germany, Austria and Switzerland by 2027
It’s not about disconnecting. It’s about reconnecting to purpose, priorities and self-control.
The Simulation of Mindset
What if you could practice leadership in a crisis… without real-world consequences?
Outedge transforms decision-making into a narrative simulation, where executives face high-stakes scenarios such as AI risk, reputation management or internal communication breakdowns.
Unlike traditional learning tools, it doesn’t measure compliance. Instead, it mirrors human behavior under pressure.
Players experience the ripple effects of their choices through unfolding dialogue, shifting team dynamics and changing headlines. The result: awareness training that feels like an episode of Black Mirror meets The Economist. It’s sharp, believable and impossible to forget.
Project facts
- Client
- FuzeQube
- We delivered
- OutEdge, a narrative crisis simulation for executives
- Scenarios
- AI risk, reputation management, internal communication breakdowns
Because the point isn’t to win. It’s to understand how you think when it matters most.
Healing Through Story
What if therapy could feel like an adventure?
In HeroComKi, a collaborative research project with LMU Klinikum München, we support children and adolescents in psychiatric care through a gamified comic diary and wearable companion.
Each patient becomes the hero of their own story, logging moods, choices, and progress that evolve within a narrative world designed to foster self-expression and emotional regulation.
Our role: building the story engine, wearable logic, and game mechanics that make the therapy journey both structured and empowering.
Here, storytelling doesn’t distract from healing — it drives it.
Project facts
- Partner
- LMU Klinikum München
- Type
- Collaborative research project
- We delivered
- Story engine, wearable logic and game mechanics for a gamified comic diary
“Every small feeling you name becomes a brave step forward — and every brave step becomes part of your hero story.”
From classrooms to clinics to boardrooms, we use interactive storytelling to help people see themselves in the system and to practice empathy, decision-making and resilience in safe but meaningful ways.
We call it story-based simulation design.
Our clients call it effective.
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Questions we often hear
What is freii?
A 21-day web and mobile journey for 12 and 13 year olds and their parents, developed together with educators and psychologists. Each day brings a mission, a reflection or a playful challenge that builds awareness of their relationship with technology.
How does the OutEdge crisis simulation work?
Executives face high-stakes scenarios such as AI risk, reputation management or internal communication breakdowns. They experience the ripple effects of their choices through unfolding dialogue, shifting team dynamics and changing headlines.
What is HeroComKi?
A collaborative research project with LMU Klinikum München that supports children and adolescents in psychiatric care through a gamified comic diary and a wearable companion. We built the story engine, the wearable logic and the game mechanics.
Start your mission with us
The Cookie Labs GmbH
Stahlgruberring 3
81829 Munich
Germany
